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Stranova Interviews Carol Sanford

Carol Sanford's MP3 interview on an Innovative Approach to Strategic Planning.

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Change Management

One of the most repeated axioms is “people resist change” or “are afraid of change”. It is said so often that it is believed to be the truth, the whole truth and nothing but the truth. It is a partial truth, a sometimes truth, and a situational truth. But it is not always true or more importantly, it does not have to be true. We now know enough about how we work as human beings to understand that it is only one part of our brain that resists change. It is not innate in us as human to resist all change, to resist change interminably, or to resist in arenas where we personally have something to lose.

A team of researchers led by Paul MacLean at the National Institute of Health has synthesized the work on the brain done by themselves and several major research centers. This paper offers a set of intelligences and processes for guiding people through change based on understanding these brains. These structures gives us a scientific, psychological, and even physiological base for understanding the functioning of our behavior and values and as a result a powerful way to design and lead change.
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